New structure at CNN Brasil, commercial VP at Diageo and media director at iD\TBWA
One of the main market moving news came from a vehicle. THE CNN Brazil made changes to its structure with the aim of maintaining a financial balance, with an eye on 2023. The broadcaster, which had already fired more than 100 journalists, ended the role of CEO, occupied until last month by Renata Afonsoand promoted three VPs Virgilio Abranches, Jercineide Castro and Leandro Cipoloni.
Abranches will assume the position of VP of content and operations and Leandro Cipoloni will be the VP of journalism. Jercineide Castro, former CFO, will become VP of management and business.
From vehicle to agency, to iD\TBWA received this week Carolina Jagunski, which is to be a media director. The executive, who will lead a team of 15 people, will be in front of Claro PME, Claro Flex and Embratel clients. Carolina will respond to the executive director of channels and audiences, Thiago Fernandes.
Having worked at media and performance agencies, Carolina led accounts such as Adidas, Reebok, Cielo, Microsoft, Dell, Samsung, Grupo Hering, Adcos and C&C.
Diageo has new VP
A Diageo announced this week Andre Muller as the new Commercial Vice President. he report Paula Lindenberg, president of Diageo for Paraguay, Uruguay and Brazil. Muller assumes the position after occupying the chair of financial director, for the region of Brazil, Paraguay and Uruguay, leading a cultural and strategic transformation within the company.
We have an ambitious plan to double the size of the business in the coming years. For that, we are going to increase the investments in our brands and partners, said the executive.
Team expansion on Spotify
O Spotify will expand its advertising operation in Brazil?? With this, the music platform will expand the organization and sales services in order to support the growth of the advertising business and increase the digital audio advertising industry in the market.
In addition to hiring new professionals in the area of client partners, account managers and campaign managers, the commercial team in the country should double by the beginning of 2023, including the development of new business verticals in the structure such as fintechs, games, government and apps.
Restructuring for Kwai
Already two years ahead of the marketing and branding team, Claudine Bayma the new director general of Kwai?? The executive has passages through global entertainment companies, such as Sony Pictures Entertainment and Globo.
scene director
A Free Collective hired the scene director Victor Rodrigues?? After studying visual arts in the United States, Europe and Brazil, Rodrigues will be represented by Libre Coletivo and Point Break Media in the United States.
Victor Rodrigues won the 2022 Emmy and Telly award for directing the film Never Meant For Stillness, starring Filipe Toledo. Rodrigues is also a member of the National Academy of Television Arts & Sciences.
Country manager
A Insider hired Fernando Jaques to be the new country managerfor the national market. The executive, who has more than 15 years of experience, has already led teams in companies such as Oracle, Return Path | Validity, Serasa Experian, Locaweb, Dell and Oi.
CEO of Tivit
At Tivit, the news was that, as of January, the founder and current CEO Luiz Mattar dedicate himself to chairing the Board of Directors. The executive Paulo Freitaswho has been with the company for 12 years and is the current CFO, will be the new CEO.
Prior to Tivit, Freitas was country manager Brazil at Motorola and corporate vice president at Xerox.
(Credit: Freepik)
