P&G brand had Publicis as responsible for the account
Leo Burnett TM announced this Monday (12) the conquest of the Oral-B account, a P&G brand. The agency will be responsible for communicating items such as toothpaste, dental floss, mouthwash, manual and electric toothbrushes, among others.
The account was won through a competition involving five agencies. Previously, Oral-B had Publicis as its communications agency. According to Leo Burnett, the partnership will involve creative delivery of strategy and data, media and programmatic, social media, sponsorships, special projects and e-commerce and amplification actions in Brazil and Latin America.
Marcelo Reis, CEO and CCO of LBTM, said that the ‘union of one of the most iconic and traditional brands in the world with one of the most creative and respected agencies in the history of global advertising is reason enough to celebrate’.
“We celebrate with immense pride the arrival of Oral-B to the portfolio of major brands served by Leo Burnett TM with the certainty that we have deep knowledge and experience in leveraging global businesses of this caliber and that we will achieve results that will make history,” he said.