The use of videos has become one of the main digital marketing strategies for brands. The trend should gain even more strength in 2023. For this reason, Construtora Tenda, one of the largest in the country with a focus on affordable housing, takes another step towards the digitalization of its business and launches the webseries Tenda Explains.
The videos will be on the builder’s social networks, including YouTube, TikTok, Instagram and Facebook, and will be used by Tenda’s sales and relationship team to be sent to customers via email and whatsapp.
The contents of the webseries are intended to clarify, in a simple and uncomplicated way, the main doubts of customers who today arrive through the company’s service channels. The first videos are already available on the company’s social networks, including YouTube, TikTok and Instagram, and explain topics related to the property buying journey.
The released videos talk about the payment flow with Tenda, work charges and the inspection process. Delivery of the keys and functionalities of the Tenda com Você application will be the themes of the next publications.
In addition to the Tenda Explains webseries, the company plans to launch two more soon. In the second, named “Aqui é o Meu Lugar”, the client will be the protagonist of the stories to inspire and motivate other people to achieve the conquest of their own home. In the Home and Decoration series, the objective is to support the customer in one of the most important moments of the buying journey, which is the renovation phase of the apartment.
The project’s strategy was developed by Tenda’s social media and customer experience team, who carried out extensive research and analysis to define the content. The choice of themes was made together with the branding and SEO team and the construction company’s in-house Red 185 agency, which also scripted the videos. Production and filming were handled by Base40.
Mariana Lima, Branding and Relationship Manager at Tenda, says:
“We want to promote a simpler and more educational experience for everyone. This project has the potential to improve our customers’ buying journey, as well as to resolve possible doubts. Our goal is to be able to prepare consumers for issues that are not part of their daily lives, after all, purchasing a property is a very important moment in the lives of Brazilian families.”
Investment in content marketing is also part of Construtora Tenda’s digital transformation strategy, which seeks to break paradigms in a sector that has historically been analog. Since 2019, the company has been increasing investments in improving the customer experience and integrating services. With the advances, the company offers a complete digital journey for those looking for a home.
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