The campaign aims to break taboos about sex toys and has actions on social networks.
pantynova launched its Christmas campaign, entitled Best Gift of the Night, which puts sex toys at the center of the party.
With the aim of breaking taboos about sex toys, the brand is launching four Christmas kits with packaging that were developed to be placed under the tree, like any other gift.
The campaign video shows friends having fun on Christmas Eve, while exchanging gifts. The setting recalls the atmosphere of celebration, friendship, love, fraternity and pleasure that can be had in the most beloved end of the year festivities.
This Christmas, we are going to try to reach a new niche of people who, maybe still don’t have sex toys and who dream of their first erotic products. In addition to being presented, each person can present themselves with a sex toy as well. The important thing is to empower yourself, said Heloisa Etelvina, co-founder of pantynova.
The campaign will feature activation on social networks, communication channels and action with influencers, such as the case of Hana Khalil, who was invited to star in the campaign on her networks.
