The campaign, signed by Batuca, brings a narrative about enjoying moments with family and friends
Cartago launched its year-end campaign which focuses on family moments and with the theme The best of being present.
In the campaign, starring actor Marcos Veras and his family and signed by Batuca, the brand brings a narrative about enjoying every special moment with family and friends in an intense and relaxed way.
We understand that the greatest value in life is being able to share moments of happiness and relaxation with the ones we love. Cartago wants to inspire and connect people through relationships, well-being and access to fashion, valuing comfort and sustainability through the casual universe, said Alexandre Reis, brand and communication manager at Cartago.
With a strong presence on social networks and digital media, Cartago produced several materials, with photos and videos that include Marcos Veras in the script and in all creative decisions. The actor and his family also actively participated in the production of the content.
The main idea, according to Cartago’s manager, was that the actor and his family were, in fact, the protagonists. They were given a Polaroid to take their own photos, which will blend in with those produced for the campaign. Afterwards, they can choose how they want to show those moments.
