Executive announced his departure on social networks, and said that he would dedicate himself to activities such as marketing classes, mentoring, lectures, in addition to his writing career.
McDonald’s CMO, João Branco is leaving Arcos Dorados. The executive, who arrived at the company eight years ago, posted a farewell text this Monday afternoon (12th), on his social networks.
In it, the executive cites his most recent book ‘D[] Purpose’, which was among the best sellers in Brazil ten times, its Marketing course, in addition to other activities, such as columns, lectures and mentoring.
“My book, about working with purpose, has already been among the best sellers in Brazil 10 times. My Marketing with Purpose course already has the second class open, in partnership with @exame . My classes at @startseoficial and @pospucprdigital me always make me excited. My columns, lectures and mentorships reach 2 million people a month. What would happen if I managed to dedicate more time to these things that fill my heart with meaning?”, he wrote.
