Campaign is signed by Leo Burnett Tailor Made
Samsung debuted, this Monday (12), the third phase of the ‘You were born to change’ campaign with the first music video released on TikTok. Developed by Leo Burnett Tailor Made, the clip features Manu Gavassi and Gustavo Mioto.
Launched in July, the Voc Nasceu Para Mudar campaign aims to show people how technology can transform lives. In its first phase, the initiative focused on the Galaxy Ecosystem and was composed of real stories from important Brazilian influencers.
The second phase of the campaign brought the contest Voce Nasceu para Mudar, which invited people to post videos on social networks recounting a personal experience of how technology has positively impacted their lives.
Performed by Manu Gavassi and Gustavo Mioto, the song is a manifesto for all people looking for change. The lyrics talk about connections and relationships through real stories that are repeated every day in the most diverse corners of Brazil and end up inspiring other people, bringing strength, courage and certainty that change is possible. The song will also be available on the artists’ official Spotify.
