The virtual experience is available in several malls, cinemas and on social networks through a QR Code.
Disney and FanLab announced the launch of an immersive platform that promises to take the public into the universe of the movie “Avatar: O Caminho da Água”, which will be released this Thursday (15) in theaters.
The virtual experience is already available in several shopping malls, cinemas and on social networks through a QR Code. In the FanLab physical stores in the Anlia Franco and Morumbi malls, the public will interact with the immersion between December 12th and January 8th from displays located in the spaces.
In total, there will be five available products displayed in 3D within a bioluminescent aura that disappears when selected by the user. When choosing a product, you will have access to an additional information display, with an animated gif of the product and a brief description. Finally, he will be redirected to the e-commerce to buy it.
In addition, fans will also have an augmented reality experience unlocking trailers, dioramas (3D setting of scenes inspired by the film), 15% discount coupons for those who use the platform and trivia about the plot through access points located in different display parts.