The content created in the “Vero Sua Msica Project” will be available on all the platform’s channels between December 14th and March 20th.
Sua Msica decided to bring together two national passions, summer and music, in a project that aims to connect the public with the beach atmosphere, called “Projeto Vero Sua Msica”.
The project, which will last for three months and has a physical location in João Pessoa (PB), will feature new releases by artists, choreographies, trends, presence of influencers and creators, interviews and other attractions. The contents will be available on all Sua Msica channels between December 14th and March 20th.
Thinking about carnival, which takes place during the project period, Sua Mica will be attentive to the main attractions, news and other subjects that may be of interest to revelers. For this, Vila Muniz will be there to explore and discover what is happening at Carnival parties in Recife and Bahia.
We thought of a complete program, with a lot of content, fun, attraction and, of course, a lot of music, for these 3 months of the hottest season of the year. An exclusive, differentiated project, aimed at our users. Last summer the platform had more than 14 million users, so we did everything with great care and dedication, said Marcela dArrochella, CSO and partner of Sua Msica.