The actions, created in partnership with Globo and signed by WMcCann, are part of the brand’s new positioning strategy.
The Francis brand is continuing its participation in Brazilian dramaturgy with content actions in the soap opera Mar do Serto, on TV Globo, and this Monday (5th) viewers were able to follow another appearance of the brand in the plot.
The actions, created in partnership with Globo and signed by WMcCann, are part of the brand’s new positioning strategy, which takes advantage of the moment to enter into new conversations with the public.
“We are coming from a brand movement that seeks to communicate the transformations and innovate not only in the portfolio, but also in our communications. We believe that being present in the beautiful skin care scenes of the telenovela is part of what we offer to millions of Brazilians with Francis, connecting a soap opera that brings strong scenes from nature with our products, inspired by natural ingredients and fine perfumery”, explained Mauricio Utiyama, Business Director of the Pele da Flora Unit, responsible for Francis.
