The action was developed to bring brands closer to influencers and promote the return of seasonal events
A Magical Christmas Day for all Children. This was the theme of the action promoted by MultiKids at Chocolates Brasil Cacau’s Christmas House on December 3rd.
The event was attended by digital influencers from the maternity niche who were able to live experiences proposed by the two brands such as a room that simulated a panettone and offered tastings of Brasil Cacau products and, for the children, the arrival of Santa Claus who presented them with news from Multikids.
The action was developed to get closer to influencers and promote the return of seasonal events, in addition to presenting the brands’ new releases in a playful and interactive way.
Following the purpose of the Multikids brand, the campaign will also have a social action, taking part of the Christmas experience to children assisted by the Instituto PIVI Vida Incentive Project, which operates in the area of social assistance, training children, adolescents and young people in vulnerable situations. personal and social.
