The interactive action takes place on the brand’s official social networks and the best tweets will win coupons for delivery purchases
Saw a chicken, got a chicken. This is the idea of the new KFC campaign, which will give a discount coupon for purchases in the network’s delivery service to the user who makes the best interaction on social networks.
In the campaign, created by Cozinha (in-house set up by Oliver), users can interact on Twitter through #FrangoPorFrangoKFC and for each “chicken” of the teams competing in the World Cup, the best comments will be selected to receive the voucher.
(VALENDING COUPON) Why keep discussing who is the king of football if you can take advantage of Coronel do Futebol’s coupon? Have more coupon than #FrangoporFrangoKFC loose on the field, now you just kick to the goal and score a point. Followers with the best comments win.
— KFCBrasil (@KFCBrasil) December 13, 2022
On Instagram, in order to compete for coupons, users need to participate in guesses in publications and quizzes in Stories. By the end of the competition, the brand plans to distribute 1,000 discount coupons in this campaign.
We invite our consumers to be commentators along with KFC. We know how important it is for us to participate with relevance in active conversations on social networks, which is why we created this action. The idea was to play with the opportunity on match days, benefiting customers with Colonel Sanders’ secret recipe, explained Lucas Couto, Marketing Director at KFC Brasil.
To amplify the activation, the brand counts on the influencers Milene Domingues, Beto Oliver, Camila Martins, João Tofa, Kaike Nagai and very Humilde, who will carry out contracted interactions in their networks, participating and interacting with the campaign.
