After being chosen by Mercado Bitcoin to operate in the games industry, DRUID Creative Gaming announces the expansion of service for the brand with the arrival of the e-sports front in its portfolio. With the novelty, the agency becomes responsible for the strategy, creation and execution of MB activities for games, metaverse and activations and sponsorships for the segment of e-sports.
Starting this new phase, DRUID launches the first campaign for the largest cryptocurrency and digital asset platform in Latin America. The communication, which seeks to reinforce the pillars of empowerment and diversity, announces Mercado Bitcoin as a sponsor of INTZ – one of the main e-sports clubs. The goal is to unite the current growing strength of the segment with the innovations of the crypto world so that more people are reached to be part of these two universes and that those who are already part of it are receptive to the new ones, helping to make these worlds even more diverse. . Watch the campaign video:
The construction of the film was done jointly by DRUID, the producer Panamera, Mercado Bitcoin and INTZ – bringing together the streamers and pro-players that the club has, such as Sher, Jinkx, Edi, Chern4, Dizeritus and NerdSurdo. Sher, chosen as an ambassador and outstanding character of the campaign, is the first trans streamer of INTZ and was responsible for organizing the first championship in the competitive scene of ‘League of Legends’ for trans people, in addition to being the winner of the award for ‘Best Female Streamer ‘ at the CCXP Awards.
Robson Harada, Bitcoin Market CMO, says:
“Like MB, DRUID got there first and accelerated business towards Web3 and games. In this sense, the partnership plays a strategic role in the brand’s relationship with the gamer community, which is very engaged and with a high affinity with the crypto market. We strongly believe in building the brand and developing our products and services, acting in our own community and associating with relevant communities to compose the delivery of immersive experiences in the Holding 2TM ecosystem of solutions.”
Claudio Lima, CEO of DRUID, says:
“For DRUID it is super important to be together with the biggest Web3 player in Brazil. Mercado Bitcoin is a benchmark for cryptocurrency exchanges and the most consistent and traditional company in this young but important scenario. This also allows us to expand our responsibilities beyond games, integrating the concepts of action in the market and connecting the brand with e-sports and, of course, with Web3.”
In addition to the launch campaign announcing the sponsorship, DRUID is also working on another promotion with streamer Sher, where actions related to the Bitcoin Market universe are being designed, involving other INTZ athletes and streamers.
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