O KFC, a chain of restaurants specializing in fried chicken, took advantage of the biggest football tournament in the world to launch a digital campaign and offer discount coupons on orders placed via delivery, for the best interactions on social networks. On the days of the next games, always when witnessing the famous “chicken”, when the goal is scored by a mistake by the goalkeeper, or any other striking move, consumers can participate and win with these events.
With a campaign created by Cozinha, in-house set up by Oliver, during all games participation is done via Twitter using the hashtag #FrangoPorFrangoKFC. For each “chicken” of the competing teams, the best comments will be selected to receive the discount voucher via direct message. On Instagram, to compete for coupons, just participate in the guesses in publications and quizzes in Stories. Remembering that each user can only get one discount coupon (limit of one per CPF), there is no minimum order and it can be used in all stores in Brazil.
The action can happen during any game, just follow the brand on Twitter, turn on notifications and stay tuned when a new tweet comes up. By the end of the tournament, the brand plans to distribute a thousand discount coupons in this campaign.
Lucas Couto, Marketing Director at KFC Brasil, says:
“We always want to be together with fans of the most famous fried chicken in the world. And it is clear that in such an important championship, with remarkable moments, we had to be present. We invite our consumers to be commentators along with KFC. We know how important it is for us to participate with relevance in active conversations on social networks, which is why we created this action, thinking of innovating in the segment in direct synergy with the motto of those who most understand chicken in the country. The idea is to play with the opportunity on game days, benefitting customers with Colonel Sanders’ secret recipe.”
To amplify the activation, the brand counts with the influencers Milene Domingues, Beto Oliver, Camila Martins, João Tofa, Kaike Nagai and Além Humilde, who will make contracted interactions in their networks, participating and interacting with the campaign.
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