The Settlement American arrived with discounts of up to 80% on products from various categories such as telephony, TVs, electronics, beauty, household appliances, among others, in addition to free shipping.
Who commands the brand’s first event of the year is the presenter and actor Rodrigo Faro, in a communication created by WMcCann. Considered the biggest sale in Brazil, the offers take place until 01/10, in the app, site and in more than 1,700 physical stores throughout Brazil.
Rodrigo Faro, known for his dance performances, brings the motto of the campaign “Who doesn’t enjoy it, dance”, along with the signature “the biggest sale in Brazil? Relax, at Americanas you think”. Exploring a digital format that is very well known on social networks today, the film shows the presenter dancing to different rhythms in a montage of screens.
“We started another year by strengthening our commitment to always bring great offers and the best shopping experience to our customers. At Liquidação Americanas, consumers can enjoy the widest variety of products, in addition to fast delivery and convenience for in-app purchases, on the website and in more than 1700 physical stores of the brand throughout Brazil”, says Vitor Monte, marketing head of Americanas SA
Rodrigo Faro will also explore various digital formats on his personal and brand Instagram, in addition to running a super live full of offers and lots of fun on January 6, at 7pm, on the Americanas app. Jojo Todynho will also participate in the live stream as co-host of the event.
In addition to being present on open and closed TV, with 30″ and 15″ films, the campaign also features insertions in digital media, merchandising actions about the event and activations of influencers on social media, such as Evelyn Regly, Matheus Costa, Richard Bee, Alisson Jordan, among others.
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