The personalized cart with campaign details will travel close to offices, squares and parks in So Paulo
Hersheys is promoting an itinerant action to publicize the launch of its new line of chocolates that mix cocoa with coffee, called Hersheys Coffee Creations.
With the action, 240 thousand chocolates of the three flavors of the new line will be distributed: Espresso, Cappuccino and Caramel Macchiato. The launch explores the Pausa pro Coffee concept and invites the public to take a break from their hectic routine to enjoy the perfect combination of chocolate and coffee.
We want to invite consumers to take a break to reconnect, have a moment of pleasure and indulgence in the midst of the hustle and bustle of everyday life. For this, nothing better than a line that is born from the mixture of two passions: chocolate and coffee. There are three iconic flavors that will surprise and make this moment a unique experience”, highlighted Camila Ribeiro Head of Marketing at Hershey for Latin America.
The personalized cart with campaign details will travel close to offices, squares and parks in So Paulo, and will have a structure with an umbrella and beanbags available to offer a true relaxation space.