Project brings the brand closer to the male audience in a space that promotes self-care
Natura Homem, Natura’s perfumery and personal care brand specializing in the male public, will create a special experience for its customers by promoting, as of December, the supply
50 barbershops in So Paulo with exclusive products from the line, in addition to virtual showcases with interactions through a QR code. In partnership with B.Drops, an OOH company specializing in beauty environments, the brand seeks to reinforce its presence in an environment conducive to self-care and the discovery of new care rituals for everyday life, as well as promoting the experimentation of its products. products for barbers, hairdressers and clients.
In all, 4 products will be used throughout the experience: 2-in-1 shampoo that cleans and conditions, modeling ointment with a matte effect, aftershave and shaving cream. The consumer will also be able to buy the products using a QR code, which will be available in materials distributed by the barbershop, in addition to accessing different contents.
To amplify the action, 5 large barbershops were also chosen to receive a virtual showcase and special training. In this showcase, 15 products from the line will be on display, such as perfumes and daily care products, with a description of each one of them. If the customer is interested, it will only be necessary to point the cell phone camera at the QR code, which will direct it to the ecommerce of the brand to finalize the order and receive your product at home.
We are committed to an action that unites the experimentation of our products with technology, in a space that allows men to reconnect with themselves and have different perspectives on masculinities. With this, we seek to reinforce our connection with the male public and also with beauty professionals, in a special way that only Natura Homem can promote, reinforces Denise Coutinho, Marketing Director at Natura Brasil.
In addition to trying out the products during the service, customers will be able to learn more about the brand through special content available on the B.Drops screens and take home samples of Natura Homem perfumes at the end of their service.
The barber shop is a great place for men to discover and try new products. The barber’s indication works like the prescription you receive from a doctor, as there is no other person with more authority to indicate a cosmetic than your barber, concludes Renato Mascarenhas, commercial director of B.Drops.
