The brand’s actions will take place on social networks and will include forecasts for the year, secret friend and clothing tips to wear at the end of the year.
Marisa prepared a series of actions on her social networks aimed at the end of the year. With the help of astrology, the brand invited Mrcia Sensitiva to guide consumers into 2023.
With the forecasts prepared by Márcia, especially for Marisa, consumers will receive advice on style, colors and behavior according to their sign to rock at the end of the year and have a fantastic 2023.
“The stars have already confirmed to me that, with Marisa, there is no mistake, the good vibes are guaranteed. You can bet on magenta, one of the colors that will be in trend for 2023, and if you play. 2023 is the year of women, so I am very happy in being able to bring astrological forecasts so that they have an incredible year, stated Márcia.
The Company also brings tips, a wish list and the traditional Christmas game, the secret friend, which takes place at family parties, with friends or at work.
For this reason, Marisa called the influencers and ambassadors who were with the brand during the year for a special game and gave freedom to Yuli Balzak, Joyce Lima, Livia Koeler, Mi Livramento, India, Alane Dias, Ana Paula Xongani, Yasmin Castilho and Marcela Mc Gowan to present the woman they most admire within the group and exchange Marisa products among themselves. The date of the celebration will be revealed on Marisa’s and the influencers’ social networks.
In addition, the company also prepared two challenges to inspire consumers in end-of-year clothing. The first action is led by influencer Hariany Almeida, who chooses an item from the brand and transforms it into three different looks. In the second challenge, Marisa brings publicist and stylist Duda Guimares to show how to set up a production spending up to R$ 200. The influencer presents several options from the brand, which always seeks to be closer to its consumers, offering fashion and affordable prices .
In all actions, we thought about helping our consumers in the preparation for the end of the year. It’s a magical moment, but a lot of rush. Therefore, our proposal is to bring tips in a light and fun way. We are very proud of the squad we created throughout the year and we couldn’t be happier to end this journey with the partnership of Marcia Sensitiva, which brought us confirmation that 2023 will be a much more magenta year, said Juliana Sinatora, head of marketing of the Company.
