In the campaign, the actress presents some of the traditional plots of Hollywood cinema, such as a meeting and a chase.
Pluto TV has enlisted Hollywood actress Drew Barrymore to star in its new global campaign entitled “Broadcast Now. Pay Never”.
In a series of videos, the play shows the actress representing three classic plots of modern American cinema: an encounter, a chase scene and a free fall.
The campaign debuted during Barrymore’s daily talk show, The Drew Barrymore Show, which has its own channel on Pluto TV called The Best of The Drew Barrymore Show and will officially launch in the US and Canada this Friday (16), as well as to debut in the UK and select European markets. The play will remain on air until the first quarter of 2023.
We are excited to present our campaign that perfectly encapsulates Pluto TV’s core value proposition to audiences everywhere. No one is better suited to represent the fun and witty vibe of Pluto TV than Drew Barrymore, said Tom Ryan, CEO of Paramount Streaming and co-founder of Pluto TV.
