Still being inserted in the market, the use of metaverse technologies continues to boost their use in the next three to five years. The information is from a recent Gartner study, which defines the metaverse as the next level of interaction in the virtual and physical worlds.
Marty Resnick, analyst and vice president at Gartner, says:
“While full-scale adoption of metaverse technologies is still about ten years away, there are practical ways in which organizations are already taking advantage of some of their opportunities now, for example by supporting employee onboarding, sales enablement, teaching higher education, medical and military training, and creating immersive shopping experiences.”
In this positive scenario for the metaverse and alongside personalities such as digital influencers Felipe Neto and Casimiro, as well as brands such as L’Oreal and Magalu, MetaMundi, the multiservice agency MetaMundi, which creates architectural, artistic and experiential bridges between brands and the metaverse, is the winner of the Brazilian edition of the Digital Awards BR 2022, an event that awarded the main names in the digital world of the year.
The winning case was that of Housi, a pioneering digital real estate company, which carried out the first sale of a property made 100% in the metaverse, since people started to spend 50% more time at home, bringing everyday life to the practicality of the home environment in the post-pandemic.
Considered the biggest award in the digital world that recognizes works, projects and personalities that contribute to the development of the country’s digital culture, the award, commanded by entrepreneurs Guto Melo and Aline Baptista, was born in 2016 with the purpose of encouraging and valuing culture of expansion made through the internet and, mainly, to expose the work and the transformations of society, carried out by the main names of the virtual scenarios through creativity, innovation and the use of technology, so active in the lives of Brazilians.
For Steffen Dauelsberg, co-founder of MetaMundi:
“The award reflects MetaMundi’s pioneering work and commitment to innovative solutions, naturally creating emblematic cases, such as Housi’s. This is the result of the commitment of all our employees and partners, passionate about virtual creation and blockchain technology, to this fulminating trajectory. This is just the beginning.”
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