Piece has the motto “And for you, what comes first in 2023?”, and signed by Aldeiah
Bradesco launched its end-of-year campaign, inviting Brazilians to reflect on the decisions they make with a more empathetic view of everyday situations.
The campaign, whose motto is “And for you, what comes first in 2023?” and signed by Aldeiah, it brings several everyday situations in which different people put themselves in the other’s shoes and, with that, see everything with more understanding and compassion.
In one of the scenes, a late young man holds the elevator door to allow time for an elderly person to enter and in the sequence the message appears before rushing, kindness. In another moment, a surfer postpones her dive in the sea to collect some debris that is thrown by the water’s edge followed by the phrase before the I, the whole.
This campaign is an invitation to reflect on our actions and attitudes and on what basis they are based. Our wish is that in 2023 our choices prioritize love in everything we do, said Nathlia Garcia, head of marketing at Bradesco.
The media plan also includes OOH, DOOH, radio, magazine and newspaper placements, in addition to a strong digital and social presence. The campaign is accessible for people with visual and hearing impairments in versions with translation into Libras and subtitles, in addition to audio description.
