The retailer’s actions include a film signed by Suno Paim and actions on social networks with influencers
Renner launched its Christmas campaign which aims to promote the connection between the brand and customers, reinforcing complicity by addressing the importance of gratitude, entitled “Make Christmas shine”.
In the piece, signed by Suno Paim, Renner provokes a reflection on the importance of giving thanks and valuing human connections. The production stars a girl who writes a letter to Santa Claus, saying that she will not ask him for anything this year and that she just wants to say thank you.
The film will be broadcast on open and closed TV and on the brand’s YouTube.
Christmas is a special time of the year, when people connect with emotions and feelings, seeking to be with those they love to celebrate and share good times. With that in mind, our campaign reinforces the complicity that Renner has with its customers, valuing the spirit of gratitude so present at this time of year, and which truly makes Christmas shine, said the director of Corporate Marketing at Lojas Renner, Maria Cristina Meron .
In addition, the retailer has prepared a series of activations with influencers such as Gabriela Prioli, Lucy Ramos, Morgana Secco and her daughter Alice, and a phygital experience with augmented reality filters, where customers will have access to an immersion with visual and content elements. by pointing the cell phone at QR Codes in shop windows and inside stores.
The physical environment of the showcase will shine on the cell phone screen through a filter that enriches the existing setting with gift boxes that, little by little, are opened and reveal different interactive content each week of the campaign.