The agency will be responsible for all 360 communication of the brand, including strategy, creation, brand experience, content and influencers
iD\TBWA won the Audi do Brasil account after a bidding process. Now, the agency will be responsible for all the brand’s 360 communication in the country, including strategy, creation, media from top to bottom of the funnel, business intelligence, brand experience, content, influencers and CRM.
iD\TBWA will take over the account from January 2023. The partnership aims to strengthen and differentiate the brand in Brazil and, therefore, the agency will have the challenge of highlighting Audi in the luxury electric car market.
We are very happy and proud to have iD\TBWA as our new advertising agency. The bidding process was top notch and we were very impressed with the deep understanding of the business by the professionals at iD. We now continue with a global agency, with strategic and creative excellence, which will be fundamental to consolidate Audi do Brasil as the most progressive and desired brand in the luxury automotive market, said Cludio Rawicz, Director of Marketing and Communication at Audi do Brasil.
Among other initiatives, the agency will be responsible for creating customer relationship actions and acting in after-sales communication, in addition to thinking about special projects with dealerships and partners.
Audi itself is a super customer, both in terms of brand and team. We are looking forward to a strong, long-term and successful partnership. The synergy of positioning and culture was decisive for us to emerge victorious from this competition. Furthermore, it marks our return to the car and luxury segments, added Camila Costa, partner and CEO of the agency.
