The bank’s year-end campaign, signed by Lew’Lara\TBWA, starring Rayssa Leal, Isaquias Queiroz, Tatiana Weston-Webb and Ana Xisd
Banco do Brasil launched its end-of-year campaign, which aims to show how the challenges faced by its ambassadors have been overcome, in addition to promising its customers that, in 2023, the bank will spare no effort to help them.
The play, signed by Lew’Lara\TBWA, stars Rayssa Leal, Isaquias Queiroz, Tatiana Weston-Webb and Ana Xisd and has the song “Ser” by Legio Urbana as a soundtrack, sung by bank employees. The video shows the human side and the difficulties they go through even though they are high-performance athletes.
The plot has the mission of reflecting the life of each Brazilian with their daily challenges, struggles and achievements, and shows how important it is to have support at times when we are aiming to make dreams come true. We hope that people feel represented and welcomed with our year-end and new beginning message, said Paula Sayo, director of marketing and communication at Banco do Brasil.
The communication of the new campaign is broadcast nationally, on open and closed TV, in addition to digital and outdoor media.
