Created by the Africa agency and music by Jair Oliveira and Simoninha, the piece praises the rich biodiversity of the species preserved by the company.
Vale launched its Christmas campaign this year, which was inspired by celebrating the tree species existing in Brazil and talking about the importance of having sustainability initiatives in the sector. Today, the company helps preserve millions of trees and protects over a million hectares of forests.
The piece, signed by Africa, shows a series of species preserved by Vale, such as Jacarand, Aroeira, Pau-brasil, Jaborandi, Castanheira, Chuva de Ouro and Sucupira, among others. In addition, the campaign features a soundtrack signed by Jair Oliveira and Simoninha.
Entitled Arvoredo, the film follows the communication concept worked on by the brand throughout 2022, signed by Transformar a Minerao Hoje Transformar o Amanh de Todos and aired on Open TV, Pay TV and digital.
