The piece, signed by WMcCann, has the motto “All for your Christmas? Relax, in Americanas do you think”
“Everything you need for Christmas, Americanas has it”. This is the message that the brand highlighted in its new campaign aimed at the end of year festivities.
The piece, signed by WMcCann, has the motto “All for your Christmas? Relax, at Americanas do you think” they present offers, discounts and Christmas products that are available at the retailer.
We always want to be where our customers are, whether with our more than 1,800 stores throughout Brazil; on our website and app; in the sponsorship of events and programs or in merchandising actions for large open and closed TV programs; and even in ads for streaming platforms. We take advantage of new consumer contact formats to be present throughout their purchase journey”, said Aline de Oliveira, head of marketing at Americanas. .
In a 360 way, Americanas’ Christmas campaign reinforces brand attributes such as assortment, fast delivery and pick up at the store. The materials will still aim to explore the Market category in a comprehensive way, considering mainly the products for the supper of its consumers.