Launch is part of the brand’s expansion plan in Brazilian territory led by SouthRock
Subway announced the opening of the brand’s first store in Brazil. The location chosen for the new unit was KM 64, on Rodovia dos Bandeirantes, towards the capital, near the city of Jundia (SP).
The launch takes place after 28 years of the brand’s presence in the country and is part of the expansion plan in Brazilian territory, led by SouthRock, the brand’s exclusive licensed partner in Brazil since 2022.
The company has been studying the behavior of several Brazilian markets in order to base the company’s expansion plan, already present in all Brazilian capitals.
The opening of the first Subway store in Brazil is an important milestone for us. With this unit, we want to take the traditional Subway experience, with great quality, to travelers on one of the main highways in So Paulo, said William Giudici, General Director of Subway.
