The agency will be responsible for the strategic actions of external communication, working on the brand’s reputation
Sodexo Benefcios & Incentivos chose JeffreyGroup as its new Public Relations partner in Brazil. The agency will be responsible for the strategic actions of external communication, working on the brand’s reputation with the press and influencers.
The agency will use its experience in integrated communication and proximity to the media and influencers to reinforce Sodexo’s presence with different audiences in Brazil, strengthening the brand as a reference in the sector of benefits, incentives and quality of life.
The partnership with JeffreyGroup is yet another initiative to expand and consolidate the positioning and recognition of the Sodexo brand as an authority in the benefits market, said Piero Melchiorre, CMO of Sodexo Benefcios e Incentivos.
The account will be allocated to Lus Joly’s group, directed by Daniela Teixeira, management Simone Sabatini, customer service Bruna Martins and Barbara Miranda and support from Gabriella Oltramari.
