The campaign, created by brAgency, shows Santa Claus in the final preparations for the festive date.
brMalls launched its Christmas campaign with the motto “The magic of Christmas starts here”, which aims to celebrate the closeness between people and the company’s connection with consumers.
The campaign film, created by brAgency, shows Santa Claus in the final preparations for the festive date and states that at this time, the union and joy of the Christmas spirit become real.
We take this concept to all parts, communications and especially to the mall’s corridors. We want our consumers to interact with that magical spirit that only Christmas provides and this appears in every detail of the decor and attractions that we have prepared for the period., explains Vanessa Amorim, Marketing Director at brMalls.
The piece is present in the communication of the 26 malls managed by the company across the country, in addition to permeating the video manifest published on the brMalls networks.
