Melissa Santos arrives with a focus on perfecting the brand’s branding in relation to ethnographic cultures and personas
Kallas Mdia OOH announced the hiring of Melissa Santos as the company’s national marketing team. The executive arrives with a focus on perfecting the brand’s branding in relation to ethnographic cultures and personas.
Melissa Santos was at the forefront of the Events and Tourism market for 10 years, in event planning and marketing. In addition, she participated in the development of social and improvement projects linked to FAAP (Fundao Armando Alvares Penteado) and implemented training and professional qualification courses for people with disabilities.
During my specializations, mainly in Architecture and Marketing, I came to see urban furniture as a tangible strategy to reach people, and today, with the opportunity that Kallas Mdia OOH has provided me, I have the chance to unite my passion for people, ethnicities , consumption and cities, to further strengthen the brand’s branding, pointed out Melissa.
