With the motto Goals for the Year, the campaign encourages the public to reach their resolutions in 2023
Alice launched its end-of-year campaign with the motto Goals for the Year and starring the astrologer Márcia Sensitiva, which encourages people to achieve their goals in a healthy way throughout 2023.
In the piece, in Instagram reels format, Marcia predicts that people will set goals that they will not meet and, like healthtech, argues that people need to know how their own health is before any initiative. For this, she presents Alice’s health calculator to the public and, in this way, people are able to know which pillars need more attention.
Our goal with the calculator is to help people and show a little of what Alice does so that, based on that, they can design and reach their health goals, focusing on the area that most needs attention and care, said Daniel Knupp, leader from Alice’s health teams.
The campaign video is a co-production of Alice Creative Studio with the astrologer’s team and is available on healthtech’s Instagram.
