The campaign, created by Soko, seeks to remind consumers that skin care should not be restricted to the hottest seasons.
Australian Gold announced the arrival of its new High Season campaign with the re-recording of one of the greatest classics of Brazilian pop, the song “As Quatro Estaes”, initially performed by the duo Sandy & Jnior.
To reinforce the important message of awareness about skin protection throughout the year, the brand invited singer Silva to interpret the remake of the song, which, together with producer RDD, added a touch of Brazilianness, bossa nova and gingado nova to the version.
Based on the tagline “Protect You in the Summer, Protect You in the Four Seasons”, the campaign created by Soko and with a film produced by Zepp Filmes depicts the seasons with elaborate scenarios and seeks to remind the consumer that skin care and tanning should not be restricted to the warmer seasons.
In addition to Silva and the singer Gabily, who participate in the campaign’s film, the action also features a squad of content creators for the production of content focused on skin care during the summer.
“Australian Gold is a super strategic brand for Grupo Boticrio and darling of the Brazilian public. We are very happy to start this campaign, which is one of the biggest we have ever done, and with great expectations for this new summer season. One of our priorities bring the residual awareness needed for skin care during all seasons of the year, and be able to do it in an educational, fun and super-spirited way that Australian Gold is all about.”, said Carolina Carrasco, Senior Branding and Communications Manager of Australian Gold in Brazil.
