Look at your desktop background. What does he mean to you? It is very likely that it is a photo that makes you smile every day, reminds you of someone you love or a dream come true. With that in mind, Vivo premieres its new year-end film inviting everyone to live intensely in 2023, unique moments that will be immortalized in the backgrounds.
Under the influence of the track “Partilhar”, by the composer Rubel, the film created by the África agency takes the viewer into sublime and iconic moments, such as the emotion of a grandfather when holding his grandson for the first time, a couple in love in their wedding party and even a brilliant surf maneuver performed by world and Olympic champion Ítalo Ferreira. During the scenes, the silhouette of a cell phone forms to represent the background. The track, which invites you to experience such great love at all times, has already reached more than 57 million plays on Spotify in its original version. Check it out below:
Marina Daineze, Director of Brand and Communication at Vivo, says:
“Our backgrounds reveal unique moments that we want to immortalize. As a brand that brings a human look behind technology, we hope that in 2023 we can live intensely and share more moments with the ones we love.”
In addition to the entire media strategy that includes free-to-air TV, PayTV, cinema and digital, Vivo launches an unprecedented action in partnership with Spotify that will prepare playlists based on the background of the users’ cell phones. To participate, people need to visit the action’s special hotsite, upload their background image and describe the feeling that the photos convey to them. Based on the platform’s artificial intelligence, a selection of personalized songs will be created. The news will be announced later this week on Vivo’s social networks.
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