The campaign was created by StarMKT and produced by Paprika Filmes and the media plan was handled by BETC Havas
Assa Atacadista launched its end-of-year campaign, starring singer Bell Marques and actress and comedian Ingrid Guimares, which aims to enhance the celebration of moments when friends and family meet.
The campaign, created by StarMKT and produced by Paprika Filmes, has the concept “Assa, always present at your Christmas” and has six films. The media plan was done by BETC Havas.
The pieces show Ingrid and Bell making fun in quiz format about the end of year festivities and reinforce the economy, the variety of products and the special payment conditions so that Assa customers can celebrate the date.
The campaign will run from the 1st to the 25th of December on open and closed TV, in addition to having insertions in the printed media, online and in radio spots. Communication will also feature OOH activations in the subways of So Paulo and Salvador and a team of influencers to reinforce the brand’s message in the five regions of the country.
As of December 26th, the brand’s communication will focus on celebrating the New Year, with the motto Assa always present in its New Year, which will also bring special offers for the period, guaranteeing the best ingredients for supper and the celebrations of the date.