About dancing, you know, Rodrigo Faro understands; so much so that he is the protagonist of the Americanas liquidation campaign. The presenter presents the motto of the action – ‘Who doesn’t enjoy it, dance’ and bears the signature “the biggest sale in Brazil? Relax, at Americanas you think”.
The film shows Faro dancing to the most different rhythms in a montage of screens.
Rodrigo Faro will also explore other digital formats on @Rodrigo Faroand no from @americanascom, in addition to commanding a live this Thursday (6), in the app.
In addition to being present on open and closed TV, with 30″ and 15″ films, the campaign also features insertions in digital media, merchandising actions about the event and activations of influencers on social media, such as Evelyn Regly, Matheus Costa, Richard Bee, Alisson Jordan, among others.
WMcCann was the agency responsible for the work.
Datasheet:
Agency: WMcCann
Client: American
Product: Institutional
campaign name: The Settlement
customer team: Washington Theotonio, Vitor Monte, Marcelli Valle, Raissa Zylberglejd, Ana Araújo, Erika Mattos and Mariana Moragas.
Executive chairman: Hugo Rodrigues
CEO: André France
CCO: Mariana Sa
creative direction: Ricardo Weitsman
Creation: Ricardo Weitsman, Felipe Gomes, Marcos Hosken, Mayara Schwab and Philippe Lacerda
TUBE: Renata Bokel
Planning: Luiza Portella, Fabiana Lovate, Daniela Urzeda and Evelyn Cristina
content director: Patricia Colombo
Contents: Stella Soares Peixinho and Lorena Manso
Service: Anna Moraes and Paula Stockler
VP of media: Fabio Urbanas
Media: Patrícia Oliveira, Samantha Rodrigues, Christiane Duncan, Naiana Grangeiro, Marcelle Leão and Luciana Ferreira
WITH A: Deny Watanabe, Danilo Borges and Ingrid Barros
Director General of Production: Camila Naito
Integrated production: Bianca Repsold, Vitor Hugo Faria, Mariana Veronez, Daniela Nammur and Fernanda Pinheiro
film producer: Great
Principal: Maurício Castro
Director of photography: Leo Lawabe
sound producer: Raw
Trail: Raw
Graphic production: Nereu Marinho and Maurício Martim
Photographer: Rogério Faissal
Illustrator: manipulator / image processing: Guilherme Machado
Projects: Erika Casal and Felipe Ribeiro
Public relations: Kerena Neves and Giulia Camargo
