The campaign, created by Commonwealth//WMcCann, recalls the public’s trajectories throughout 2022
“How many different paths have you taken this last year?”. This is the question that the new Chevrolet embassies and CMO (Chief Mionzera Officer), Marcos Mion, is asking in the automaker’s end-of-year campaign, which aims to wish the brand’s public happy holidays.
The piece, created by the Commonwealth//WMcCann division of WMcCann for exclusive Chevrolet service, emotionally recalls how long people lived, how many smiles they encountered, how many songs and how many landscapes they admired over the past year, in addition to taking the opportunity to wish 2023 to be a year with new paths to be taken.
Launched this Wednesday (21), the media strategy will be aired nationally on open TV, on the brand’s profiles on the brand’s social networks and media in movie theaters across the country.
