The agreement will give the brand the right to print on the front of the club’s shirt in the A2 series of the Campeonato Paulista and Copa Paulista
Clube Atltico Juventos, a traditional football team from the Mooca neighborhood in So Paulo, signed a master sponsorship contract with Poder Sports Bet.
The master sponsorship will give the brand the right to print on the front of the club’s shirt in the A2 series of the Paulista Championship and the Paulista Cup. The agreement also provides for the shirt to be stamped on the back above the number for the So Paulo Junior Football Cup and under-20 matches.
In addition to stamping the shirts, Poder Sports will be present with a plaque at the Conde Rodolfo Crespi stadium, in addition to painted art at the box office and at the club’s headquarters.
In addition to being on the shirts and plaques, the idea is to bring supporters and members of the club to contribute to Juventus. All bets made on the site with the team’s coupon will have a percentage allocated to the club. Therefore, the participation of the fans will be fundamental for the club to receive even more than what is in the contract. Juventus fans and residents of Mooca are fans of the club and that’s why we chose him to develop this work, said businessman Rodrigo Faria de Oliveira, owner of the betting site.
The partnership model was developed together with Total Player Marketing Esportivo, owned by former professional player Jamelli.
With the sponsorship, tickets for the team’s games will have a QR Code that will lead directly to the website where, bets placed through the Juventus link, will have part of the profit destined to the club.
The negotiation was conceived and initiated by the commercial representative and content creator of Poder Sports, Daniel Peixoto. In addition to all this innovative work, we will also have a digital team recording the club’s day-to-day activities in all matches. We are going to raffle some tickets on our networks and take personalities to enjoy Javari, one of the few real grassroots football experiences still in the Brazilian market, Juventus da Mooca, he said.
Juventus debuts in the A2 of the São Paulo championship on January 15th. The championship will be broadcast live on TV Cultura and on various digital platforms.
