Located in So Sebastio, the place has a large wooden deck with tables and chairs, ambient sound and parking.
Deus Ex Machina will open a pop-up store on the north coast of São Paulo, that is, a temporary one, located at the point that divides Praia da Baleia and Barra do Sahy, in the municipality of So Sebastio.
The store will be available to customers from December 26th until the end of February. The chosen spot was the Single Fin distillery, which opened a bar on site and intends to serve gin-based drinks. The bar service will also be accompanied by finger foods.
This is a very interesting project, which involves lifestyle brands with similar concepts and languages, but with complementary services, providing a new destination on the north coast of São Paulo for lovers of surf, motorcycles, good drinks and good music, explained Gustavo Belloc, managing partner of Deus Ex Machina in Brazil.
The Deus Ex Machina store will present, in the same space, the launches of the summer collection, highlighting the new line of T-shirts made with organic and recycled fabrics, a vast portfolio of boardshorts for sports, products from the brand’s Classics line, as well as of surfboards, neoprene jackets, and other things.
In addition, there will be specific events that will be announced soon on the social networks of Deus Ex Machina, together with Single Fin and Biarritz. The place has a large wooden deck with tables and chairs, surround sound and its own parking lot, all just a few meters from the beach.
