This Wednesday (21st), Audio hosted the 6th edition of the first Brazilian awards dedicated exclusively to women in the music industry, the WME Awards, promoted by Music2! + Mynd8. With the aim of leveraging female voices and amplifying the message that women drive whatever they want, Chevrolet was an official sponsor of the event that opens space for female empowerment in action created by Commonwealth//WMcCann, a division of WMcCann for exclusive service to Chevrolet.
During the meeting that brought together stars and artists from the new music scene, in addition to honoring names such as Margareth Menezes and Elza Soares, the brand was present with the Chevrolet Tracker exhibition and also had the participation of the Executive Director of Marketing for GM Latin America, Chris Rego, who will be one of the presenters of the “Best Music Video Director” category, offered by the brand with the hashtag #theydigirate. Chris comments:
“It’s an honor for me, as a woman; for GM, as a company that aims to be the most inclusive in the world; and for the Chevrolet brand, which has been building a strong relationship with the female audience, to be able to contribute to this ecosystem of recognition of female voices that is the WME Awards. We are very happy to be part of this history, proving that women can revolutionize markets, be it automobiles, music, or any other market where we want to be.”
During the event, Chris Rego also spoke about how the Chevrolet Tracker campaign has been changing the car market by bringing a discourse aimed at female empowerment, inviting the public to debate the roles of women. Recently, the brand reinforced the speech with the action “Take the Lead”, which features women in charge of their professions. MC Soffia and Marina Sena were also invited by the brand to star in the digital action “Our Walk” which emphasizes that female autonomy is only possible when they assume leadership.
Chevrolet’s presence at the WME Awards reinforces the brand’s positioning focused on diversity, inclusion and female empowerment, occupying relevant spaces and participating in conversations in different spheres to reach different audiences and bring important messages and debates to society.
Check out videos of Chevrolet action:
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