The bookmaker will be present in several of the organization’s products, such as shirts, social media content and broadcasts.
Betano announced a partnership with Black Dragons. The initiative aims to promote the sports and entertainment market in Brazil.
The agreement provides for the creation of a Betano room at the esports organization’s Gaming House in 2023. In addition, the bookmaker will also be present on the shirt and on content that will be created for Black Dragons social networks, athletes and influencers.
The gamer market is one of the fastest growing in the world, with an expectation of reaching US$ 6 billion in 2023. Being inserted in this segment represents Betano’s ability to reaffirm the objective of promoting the sport. In addition, the partnership with Black Dragons is in line with one of our main values of promoting positive experiences to the public, highlighting the emotion of competitions, fans and adrenaline, which are very representative of the gamer scenario, said Arthur Niggemann, Marketing manager of Betano in Brazil.
The partnership also foresees the exposure of the brand’s logo in the broadcasts of the games, interviews or articles. Another novelty will be the launch of the commemorative edition of the BD + Betano shirt, with the original colors of the Black Dragons shirt being changed to the official colors of the bookmaker.
There will also be actions in the mixed CS:GO scenario with a fully dedicated team, with Betano branding and naming rights, in addition to the logo on the uniforms of the female CS:GO team and the mixed Crossfire team.
“Today, we know that the betting world is one of the fastest growing scenarios in e-sports. With that, we are looking for a strategic partner that shares the same principles and goals as ours. Betano is a true supporter of the competitive scenario and teams, both in football and now entering the world of games and e-sports head first. It is a privilege to be able to create together a new journey in e-sports with a brand open to the future and to new bets, literally”, added Nicole Merhy, CEO of Black Dragons.
