Demetrio Teodorov is a Futurist and Strategist – his professional and personal purpose is to build the future in the present, studying new behaviors and emerging technologies. In recent years he has worked on consumer behavior studies (CX and UX), future trends and projects focused on Mobility, Consumer Experiences, New Retail, Digital Banking, Future of Work, Fashion, Artificial Intelligence and Foodtech.
Innovation Executive at Kyvo (innovation platform) – with passages at Riachuelo and Midway, Alelo, Ultragaz, BASF, BRF (Sadia, Perdigão and Qualy) and PwC – where he worked on global R&D and digital projects.
After having studied at the Disney Institute, INSEAD, Perestroika, CESAR School, Hyper Island, Harvard, MIT and Singularity, he turned his thoughts to the concept of exponentiality.
In December 2016, he implanted an NFC chip – in his right hand – for device interaction tests. Today he is studying the future of food (cultured meat), platforms, digital products and artificial intelligence to support corporate strategies.
“AI is an invisible tool that, as we evolve in automation processes and strategies, enters our lives without realizing it. It is worth remembering that the Government of São Paulo used AI at the time of Covid-19, to map areas through geolocation and know the expansion of contamination.
I believe that the digital marketing environment that involves planning within agencies still does not fully explore the subject, but in the technical part of programming, it is certainly an element of platforms, target and martechs (agencies and digital marketing companies that apply in their routines technological resources and concepts of digital transformation).
AI begins to form part of the more technical intellectual capital at the beginning of actions, and then becomes part of planning and creative life. Our whole life uses AI: today, from a suggestion of a financial investment to a suggestion of a movie on digital platforms, we are dealing with artificial intelligence algorithms. It’s something that’s being invisibly but robustly exponentialized, and it very clearly starts to be part of the technology before it integrates marketing teams and teams.”
Rod Hurtado is a visionary creative director and partner at XCAVE – a creative production studio focused on Real-time 3D animation, VFX, XR and generative content using AI and Real-time technologies.
Known for his approach to innovation, his disruptive ideas have revolutionized the way we think about content creation and have been embraced by brands and companies in the advertising, entertainment and gaming industries around the world, ushering in an exciting new generative era, immersive and interactive delivery of customized content across multiple media for different audiences around the world.
“AI comes with a driving force that enhances and expands our creative potential, accelerates our experimentation process, and with that we can use it very early in the process, even when we want to discover things and test different approaches. Rapid prototyping and tailor-made preview, for a world that demands more and more speed, dynamism and fluidity from us. As this evolves, we can integrate more advanced models of algorithms that can help us materialize initial drafts and concepts, whether image, video or audio content, up to immersive experiences, games, etc.
We are not only reinventing the way we create, but we also need to consider that we are reinventing the way we produce, and this makes us rethink how we create and who we create for. Up until that point, all the creative effort had been focused on finding one big solution, a film that speaks to different audiences, a single visual piece that speaks to a whole different range of consumers of a given target. As we can now go further, we need to reconsider that we don’t need to have a single end of the process, a single film, a single play. Especially if we integrate AI into the creative processes integrated with the production ones, we can finally think about limitless scale and customization.
Anyway, we arrived at the era of Generative Marketing and it changes practically everything we know.”
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