The campaign, created by Cafehyna, was recorded in a surprise way, therefore, the scenes portray the genuine reaction of the athlete
Neo Qumica launched its end-of-year campaign, entitled “N Motivos para Sonhar”, starring the queen of football and brand ambassador, Marta Silva. The campaign film, created by Cafehyna, was recorded as a surprise, therefore, the scenes portray the genuine reaction of the athlete who gets emotional when she comes across the brand’s homage to her.
For the recording, the athlete was called to the Neo Qumica Arena, in So Paulo (SP), with the excuse that she would record a scripted end-of-year message, but was surprised with a video of her childhood friend, Aninha, who remembers when the two climbed a mountain in Dois Riachos (AL), the athlete’s hometown and Marta left a shirt at the place to register her strong desire to be a soccer player.
In addition to reinforcing the message of believing in dreams, the phrase makes reference to the N Motivos campaign, starring the player in August of this year.
We had no doubt that this was the perfect message to end the year. Marta’s instantaneous tears proved that we had a powerful story in our hands. Neo Qumica wants to encourage an optimistic view of the future and this story accurately translates that, explained Rrica Guirelli, Marketing Director at Neo Qumica.
The campaign is available on Neo Qumica’s social media (@neoquimica).
