The agency will be responsible for the strategy, creation and execution of the company’s activities for games, metaversion, activations and sponsorships.
Druid Creative Gaming announced the achievement of the Bitcoin Market account. The agency will be responsible for the strategy, creation and execution of the company’s activities for games, metaversion and activations and sponsorships for the e-sports segment.
“The partnership plays a strategic role in the brand’s relationship with the gamer community, which is very engaged and with a high affinity with the crypto market. We strongly believe in building the brand and developing our products and services, acting in our own community and associating with relevant communities to compose the delivery of immersive experiences in the Holding 2TM solutions ecosystem”, said Robson Harada, CMO of MB.
Starting this new phase, the agency launched its first signed campaign for the Bitcoin Market. The communication announces the company as a sponsor of INTZ, one of the main e-sports clubs.
The construction of the film was done jointly by the agency, Panamera, Mercado Bitcoin and INTZ.
In addition to the launch campaign communicating the sponsorship, Druid is also working on another promotion with streamer Sher, with actions related to the Bitcoin Market universe, involving other INTZ athletes and streamers.
“For DRUID it is super important to be together with the biggest Web3 player in Brazil. Mercado Bitcoin is a benchmark for a cryptocurrency exchange. This also allows us to expand our responsibilities beyond games, integrating the concepts of market activity and connecting the brand with the e-sports and, of course, with Web3, said Claudio Lima, CEO of DRUID.
