The campaign, conceived by CP+B in partnership with Ketchum and UOL, stars comedian Thiago Ventura
Genera launched its first campaign focused on expanding the public’s knowledge about ancestry, health and well-being tests, with the objective of showing, in a simple and fun way, the possibilities of self-knowledge offered by the product.
The campaign, conceived by CP+B in partnership with Ketchum and UOL, entitled “DNA Torcedor”, has a videocast format starring the comedian Thiago Ventura. In the piece, Ventura brings together names such as Alinne Prado and Leo Filomeno and the biologist and master in genetics and molecular biology, gnis Iohana, for a conversation about the fan profile, sporting characteristics and ancestry.
“Being a football predictor is in the blood of Brazilians. Our idea came from this connection between the public and this sport. Genetic tests help to understand whether we have a physical predisposition to certain health conditions and even sports activities, such as football. simpler to make this theme so interesting and easy to absorb”, said Rafael Borges, CP+B’s Creative Director.
During the chat, participants bring particularities of their personalities, discovered through the Genera test, such as predisposition to better performance in strength and explosive activities or muscular resistance, ability to run longer distances or practice more agile sports.
The campaign is focused on digital and the contents will be available on the brand’s social networks, the content creators and specialists hired for the action.
