In line with the objective of increasingly promoting the sports and entertainment market in Brazil, Betano, sports betting house, has just closed a partnership with one of the most renowned e-sports organizations in the gamer scene, Black Dragons.
The agreement foresees, in 2023, the creation of a Betano room in the Gaming House of Black Dragons, of high performance for training and team matches, as well as for the creation of 360 content. that will be created for Black Dragons social networks, athletes and influencers. In addition, there will be a presence of the logo in the transmissions of the games, interviews or articles, aiming to further increase the brand’s recognition as a supporter of the e-Sports scenario.
Another novelty will be the launch of the commemorative edition of the BD + Betano shirt, with the original colors of the Black Dragons shirt being changed to the official colors of the bookmaker.
There will also be actions in the mixed CS:GO scene with a fully dedicated team, with branding and ‘naming rights’ Betano, as well as logo on the uniforms of the female CS:GO and mixed Crossfire team, generating organic engagement and massive recognition of the scenario gamer, in addition to great visibility by being present in the biggest championships in Brazil (and the world) with great teams already recognized by the scenario.
Arthur Niggemann, Marketing Manager at Betano in Brazil, says:
“The gamer market is one of the fastest growing in the world, expected to reach US$ 6 billion in 2023. Brazil has been emerging as one of the main references and currently occupies the third position as the largest audience, behind only China and United States. Being inserted in this segment, for Betano, represents our ability to innovate and reaffirm the objective of promoting sports. In addition, the partnership with Black Dragons is in line with one of our main values of promoting positive experiences to the public, highlighting the emotion of competitions, fans and adrenaline, which are very representative of the gamer scene.”
With 25 years of experience, Black Dragons has been consolidating itself in the gamer market, becoming one of the largest e-sports organizations at the moment. Today, it is part of the Dreamers group that has partner companies such as Rock in Rio, Artplan, GameXP.
Nicole Merhy, CEO of Black Dragons, says:
“Today, we know that the world of betting is one of the fastest growing scenarios in esports. With that, we sought a strategic partner that shared the same principles and goals as ours. Betano is a true supporter of the competitive scene and teams, both in football and now entering the world of games and e-sports. It is a privilege to be able to create together a new path in e-sports with a brand open to the future and to new bets, literally.”
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