According to a survey by Knewin, the sponsors of the Brazilian team were highlighted during the World Cup
The World Cup in Qatar dictated the most commented subjects on social networks during the 29 days of the championship. With that in mind, Knewin released a report that pointed out which brands stood out the most on Twitter.
According to the study, topics involving the sponsors of the Brazilian team gained prominence in the conversation.
The first position went to the oldest sponsor, which has dressed the players since 1995, Nike. The shirt created for the 2022 edition of the World Cup was the predominant theme in the conversations, with mention of the print that refers to the spots of a jaguar, an animal that is a symbol of Brazil. In addition, the brand campaign with the theme Soccer in the Multiverse was also widely highlighted.
Ita, which appears in second place in the study, is the official sponsor of all the Brazilian Football Teams. For the 2022 World Cup, the company recreated the song Mostra Tua fora, Brasil, an original song created in 2014 by singer Jairzinho and which had already been reinterpreted in 2018. The current version was performed by Ludmilla, João Gomes, Timbalada and rapper Kawe.
In third place was Z Delivery, with mentions of the #BotaOZpraJogo campaign, starring the player Vinicius José de Oliveira Paixo Jr., the striker of the Seleo do Canarinho, Vinicius Jr.
In terms of players, even though the Brazilian team did not make it to the final, Neymar appeared in first place, with 48.8% of mentions dedicated to players on Twitter during the analyzed period.
May God bless and protect us pic.twitter.com/0VMA5AJqtb
— Neymar Jr. (@neymarjr) December 9, 2022
Second place went to Lionel Messi, the protagonist of the Argentine national team, with 38%. The athlete who also broke the record for the most liked photo in the history of Instagram in the world. Kylian Mbappe, player from France, was left with only 13%.
Among the most cited accounts on social media are the official accounts of the World Cup and the Brazilian National Team and the content platform Choquei.
The survey was carried out by Knewin Social, which collected more than 2,710,886 tutes collected between November 20th and December 18th. The hashtags #fifaworldcup with 14.5% of tweets, #qatar2022 with 3.5% and, finally, #cupadomundofifa with 1.4% of mentions also appear among the highlights in the monitored period.
