The end of the year has finally arrived. Christmas is next Sunday and the turn of the year is getting closer, with the party atmosphere growing more and more. During this period, brands could not fail to be present with special campaigns talking about the main emotions that come along with the holidays, what guided them during the year, thanks to the public and much more.
To highlight some of the main campaigns that arrived at the end of the year, we prepared a special TopPubli with the 5 actions that stood out, whether for their creativity or tradition with the public.
Check out the best holiday campaigns:
Coca-Cola – Christmas always finds the right way
When it comes to Christmas campaigns, Coca-Cola already has a certain “tradition”. Every year the brand releases a different video that in most cases is broadcast around the world. This time it was no different, with an action that celebrates the magic that permeates this time of year.
Alive – In 2023, live more wallpapers
It is very likely that your background is a photo that makes you smile every day, reminds you of someone you love or a dream come true. With that in mind, Vivo launched its new year-end campaign, inviting everyone to live intensely in 2023, unique moments that will be immortalized in the backgrounds.
O Boticário – Christmas
In a year with as many fights as 2022 may have been for many people, O Boticário bets on another feeling for Christmas: reconciliation. In one of the brand’s most emotional campaigns, several people who love and care for each other make amends after past feuds.
Netshoes – Surprise yourself with sport
This Christmas, Netshoes decided to return with a character that has already appeared in previous campaigns: the Christmas reindeer. Conceived by the brand’s creative team, the character is a funny version of Santa’s sleigh puller who has no patience for bad gifts.
Itaú – A word that has the power to change the world
View this post on Instagram
For 2023, Itaú ran a campaign thinking about a previous project. The commercial with the little girl talking to the actress Fernanda Montenegro had been successful at the beginning of the year, and the bank brings it back, but a little differently. This time, with other big names like João Gomes and Ludmilla, the campaign focuses on a special word: respect, because without it, none of the other goals is possible.
Want to know more about the news? Don’t forget to follow ADNEWS on social networks and stay on top of everything!
The post TopPubli: the best year-end campaigns appeared first on ADNEWS.
