A study carried out by Mercado Ads revealed that 90% of respondents will make some purchase online to buy Christmas gifts
A survey carried out by Mercado Ads, Mercado Livre’s advertising business unit, pointed out that 90% of respondents will make online purchases to present on December’s festive dates.
The survey, commissioned by Mercado Livre from Instituto Ipsos, carried out in August, revealed that the online search is part of most shopping journeys that occur in advance, starting even before Black Friday and that e-commerce sites are the favorites to start looking for end of year gifts.
According to the data, Mercado Livre has the largest audience among e-commerces, with more than 88.3 million unique users and 36 purchases per second on its platform. According to internal data, 53% of Brazilians declared that they have already switched brands because they were impacted by an advertisement on Mercado Livre.
That is why it is so recommended to make communications consistent with Mercado Ads advertising solutions. Product Ads, for example, help products stand out in positions 1 and 2 of search results, and on their own and competitors’ product pages. In addition, it boosts sales results Those who worked with Product Ads in December 2021 attracted 21% more new buyers compared to the three months prior to Christmas, and grew twice as much in revenue compared to those who did not work with the tool to leverage their sales. ads., said Fabiana Manfredi, senior director of Mercado Ads.
According to internal data from Mercado Livre, 56% of buyers research December purchases more than three weeks in advance. Another point raised is that 56% said they will buy gifts for friends and family, 54% will buy products for personal use, 51% will focus on food and drinks for the December festivities and 45% will shop for home.
Another relevant data points out that Christmas encourages buyers to place more orders in the month of December compared to the previous three months of the year.
