The campaign, created by Ogilvy Brasil, is broadcast on TV with national coverage and a 360 strategy in the media.
At the end of the year, Nestl rescued the “Nestl Does Good” concept in the campaign carried out in partnership with Ogilvy Brasil, which aims to reinforce the brand’s presence and publicize the different products in Nestl’s portfolio.
The “Nestl Does Good For You” promotion seeks to bring consumers closer to the company’s products and help families with cash prizes in the transition from 2022 to 2023.
For publicity, the company and the agency brought a corporate campaign with several unfolding pieces, including films that have the soundtrack of the song “Sorte” sung by Tiago Iorc, to highlight special moments with the family.
“To promote the entire promotion, a personalization@scale strategy was used to reach the largest number of consumers with the correct message. From a single concept, more than 600 digital pieces were created and 45 different TVC finishes that are already on the market. air on open TV, explained Rafael Berenguer, Marketing and Communications Manager at Nestl.
” Nestl is a brand that has an emotional bond with consumers, and the promotional films for “Nestl Faz Bem” emphasize this feeling between brand, consumer and product. And the differential of this campaign lies in the balance between brand moments and moments promotions”, added Sergio Mugnaini, CCO of the agency Ogilvy Brasil.
The films will be aired on TV with national coverage and 360 strategy present in the main media, in addition to merchandising actions in Globo’s culinary and entertainment programs, such as Mais Voce with Ana Maria Braga and Encontro com a Patrcia Poeta.
The campaign also unfolds in OOH (Out Of Home) and digital formats in the traditional formats of stories and feed and actions with influencers.
