Another initiative was the participation of the creators Two Lost Kids in a campaign with the creation of BETC Havas
Recently, Citron launched the new Citron C3, which bears the signature: Don’t follow paths, make your own. And with the aim of attracting different audiences, the brand created an immersive experience in the Complex, an environment within the metaverse.
There, participants in the virtual city could find the New C3 circulating through the streets, as well as billboards for the brand and a Citron dealership where the player could rent the car to complete missions and earn points. ]
To amplify the action and delight people inside and outside the metaverse, Citron had streamers from Fluxo, such as Nobru, Cerol and Ale Maze, among others, who helped to illustrate the various activities with the car within the game.
In addition, another initiative was the participation of content creators, known as Two Lost Kids, the sisters Thali and Gabi Zukeram, who, in a campaign created by BETC Havas, are part of the Fantastic Universes Project feat Two Lost Kids.
The content illustrates the personality of the car and its differentials, combined with the style and personality of the creators, in a series of videos for the brand’s Instagram and TikTok networks, presenting a much more colorful world, full of life and with a lot of creativity.
In this new Citren action, we work according to the objectives of each network, with more fun and attractive content, which meets the pillars of the brand and the main message of the launch. For this, we brought content creators and streamers that have the property to approach the subject and, thus, complement the narrative proposed for all the project’s communication, explains Daniela Lima, content director, at BETC Havas.
